Are you a working mum dreaming of starting your own business but feeling overwhelmed by the juggle of motherhood and entrepreneurship? In a recent episode of the Working Mumma podcast, I sat down with Kate Toon, a successful business owner and mother, to discuss her journey of balancing these two demanding roles. Kate shared valuable insights and practical tips for working mums looking to start their own business or take their existing business to the next level.

Kate discussed her approach to finding a balance between being a mum and running her own business. She emphasized the importance of persistence, focusing on the money, and not getting too attached to plans.

  • Minimal Viable Income: Work out what your minimal viable income is and focus on what you need to cover your personal and business expenses without getting caught up in unnecessary expenses
  • Avoiding Shiny Object Syndrome: Avoid the temptation to invest in various courses, retreats, products and memberships, and start with simplicity and starting with what you know. You don’t need to overcomplicate things.
  • Persistence and Longevity: Kate stressed the value of persistence in business, noting that longevity is often underrated. She shared how she’s seen many people come and go in her industry but attributes her success to consistently showing up.
  • Flexibility and Adaptability: You need to be flexible and adaptable in business as things often don’t go according to plan. Don’t get too attached to plans and learn to roll with the punches (a little like parenthood really!)

Kate’s journey is a testament to the power of perseverance and adapting to the challenges of balancing work and motherhood. Her insights offer a refreshing perspective on entrepreneurship, emphasizing the need to stay true to oneself while navigating the complexities of running a business. Her practical advice and candid reflections serve as a guiding light for anyone embarking on their own entrepreneurial journey, especially for working mums seeking to find their path to success.

Key Takeaways from the episode include:

  • Focus on Money: Rather than chasing popularity, focus on generating revenue and rewarding loyal customers.
  • Enjoy the Journey: Find joy in your work, as it will help you stay persistent and committed in the long run.
  • Don’t Underestimate Yourself: Recognize the skills you already have from your previous experiences, as they can be valuable assets in your entrepreneurial journey.
  • Balance and Self-Care: It’s essential to find a balance between work and personal life and prioritize self-care to avoid burnout.

Kate insights provide valuable guidance for working mums looking to start or grow their own business. By focusing on simplicity, persistence, and flexibility, mums can create successful businesses while maintaining a healthy work-life balance. Kate’s journey serves as an inspiration to all women looking to pursue their entrepreneurial dreams.


Connect with Kate Toon on Instagram @katetoon, her website or purchase her book Six Figures in School Hours

Related articles

Sign up to receive the latest Working Mumma podcast episodes, tips and news